Bringing local businesses together to share the cost of marketing

Attention Decatur Area Small Business Owners!

Be a part of a huge 9"x12" postcard going directly to nearly 12,500 local households in the Greater Decatur Area. By teaming up with 14 non-competing businesses, direct mail marketing is made possible at a very affordable price. Let’s go!

First Mailing Scheduled for:

2nd week in January 2025

Discover Why The Local Decatur Spotlight Postcard is So Effective

No competitors allowed

Your business will be the only one in its category. Reserve your spot before your competitor does!

No pages to flip through

Every business has a front-page ad which means maximum exposure.

Billboard style advertising

This postcard is HUGE! At 9x12 in size, this WILL be the largest piece of mail in the neighborhood.

We handle everything

From design, printing, postage, and postal paperwork, we take care of it all.

The quality is unmatched

Extra large postcard printed with vivid colors that demand immediate attention.

Co-op shared expense

We share the printing and postage costs with other local businesses

Amrit Thomas

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John Smith

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Marc Jacobs

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Get Noticed in 2025!

Be a part of this huge postcard mailed to roughly 12,500 Greater Decatur Area households.

Unlock the power of Direct Mail and Digital Marketing

  • DRIVE TRAFFIC TO YOUR WEBSITE: Leverage the billboard style visibility with a website address, QR Code, SMS, etc. to get more internet traffic to your website!

  • Free FEATURED PLAN Membership on LocalDecatur.com plus create unlimited standard digital coupon capabilities when advertising with us. You have full control!

What does it cost?

Standard Ad

(2.75" x 3.75")

$695

  • Get instant access to 12,500 local households

  • No competitors

  • Low Risk (Just $695 with High Reward)

  • Free ad design (if needed)

  • Jumbo size gives awesome WOW factor!

  • Nearly 100% visibility

  • Free Featured Plan membership on LocalDecatur.com

Double Ad

(5.7" x 3.75")

$995

  • Get instant access to 12,500 local households

  • No competitors

  • Low Risk (Just $695 with High Reward)

  • Free ad design (if needed)

  • Jumbo size gives awesome WOW factor!

  • Nearly 100% visibility

  • Free Featured Plan membership on LocalDecatur.com

Doing a giant SOLO postcard mailer like ours with the ad design, card stock, and postage would cost you 6-8k depending on your buying power.

With our Co-Op pricing model, you can get started for as little as 5.5¢ a home, and you could SAVE MORE with multiple month mailing commitment. Ask for details.

Live view of open spots

Side 1

Side 2

Ad Placement Guidelines are as follows...

Client ads are recommended to include a "Discount", "Deal", "Coupon", "Special Offer" and/or "Saving" on products/services. This helps to increase the shelf life of the advertiser and track the number of redemptions. This repeated exposure will help to "Brand" the businesses!

Advertising spots are booked in advance and payments are due 7 days before we send ads to print (you will be notified of the printing dates when finalized).

Client's ads are arranged on the postcard according to best visual appearance. There are 14 available ad spots in each issue and ALL ads have front page status!

Reserve your spot before your competitor does!

FAQ's

Where do you mail the postcard?

We currently mail postcards to Forsyth, Mount Zion, and specified USPS carrier routes in Decatur 62521 and 62526 zip codes. You can view the area mailing map by clicking here.

Will I be locked into a long-term contract?

NO! We highly recommend doing at least 3 mailings in a row. This is exclusive advertising opportunity and you do not want to lose your ad space to one of your competitors. Repetition is key for a customer to remember your ad and service. Imagine if you saw a billboard once, would you be able to remember it? Businesses who do multiple mailings find better results because repetition WORKS!

PLUS! When you stay with the Local Decatur Spotlight postcard mailer, you get our online Featured Business Plan membership with LocalDecatur.com. You get to have an online review system that is local, coupon system, community article/blogging, etc. 

Why is the cost so low?

As you might know, printing and postage cost for a SOLO postcard can be very expensive. However, by grouping non-competing local businesses on the postcard, everyone shares in the cost to print and mail the postcards, greatly reducing the price for each individual business. In addition, we utilize Every Door Direct Mail (EDDM), a cost-efficient type of direct mail service that the United States Post Office provides. EDDM does not use a mailing list, but instead delivers mail to each mailbox on a carrier route. This means you can send a generalized message to a large number of people in one geographical area.

Is there a cost for ad design?

Ad design is absolutely FREE! We will need some basic information such as contact info, logo, offer, etc. so that we can design the ad for review prior to production. Simply supply your company logo and any image that you would like to use. Preferably a high quality file prints best. 

How are the mailing areas determined?

We only mail to neighborhoods with medium to medium high incomes. Research has proven that people with more disposable income will take advantage of an offer or do business with businesses that invite them to do business with them. Our neighborhoods medium annual income range $50k - 93k.

About the Creator of
Local Decatur Spotlight

Hello there! Nice to meet you if we haven't crossed paths yet. I'm Brad Simpson, the founder of 14 Forty Marketing and the creator of Local Decatur Spotlight postcard mailer. Being a small business owner and a lifelong resident of Mt. Zion, I am dedicated to helping locally owned small businesses flourish through affordable marketing strategies. My goal is to assist business owners in attracting customers and boosting their business visibility.

The Local Decatur Spotlight Postcard offers a solution – a large 9 x 12” postcard showcasing local business deals without any competing ads, all at an affordable price. I am excited about the opportunity to collaborate with you and your business. If you have any questions, please don't hesitate to get in touch.